For every action, there is an equal and opposite reaction.
Yes, this statement represents the bottom line of physics –
but it’s also fast becoming the mantra of today’s society. Internet and social media
has made it easier than ever for anyone to publically voice their opinion on
people, events or anything else they like instantly, and sometimes anonymously.
This has lead to the rise of the backlash, which it seems impossible to escape.
By my reckoning, the extent of the backlash correlates with
the scale of the phenomenon. The most obvious example I can think of is the
Kony2012 campaign, which went viral about a week ago. If you’ve been living in
a dark cave with no WiFi for the last week, you won’t know that the Kony2012
campaign stemmed from a thirty minute Youtube video urging the public to spread
Joseph Kony’s name and encourage governments to fund his capture. The video
spread across social networking sites faster than chlamydia in fresher’s week,
and it seemed that for once, an internet phenomenon may have united and
inspired everyone – for five minutes at least.
Slowly but surely the
backlash began as the brave few began to criticise the video, and before long
the reaction to the video became increasingly negative, to the point where
those slating the campaign outnumbered those supporting it. Whilst it’s fair to
say that the charity behind the campaign does look a little questionable, the
majority of the backlash was aimed at the idea that spreading the video could make
a difference – memes such has the one the the left started popping up left right and
centre, poking fun at those like me who had shared the video. Why should I or
anyone else be made to feel embarrassed that we felt moved by a video that is
clearly thought provoking? Are images of mutilated children not enough to make
anybody think? As far as I can tell, the concept of the video – to get people
talking about Kony and make them aware of their crimes – is difficult to argue
with. If you don’t agree then it’s very easy not to share the video, but
there’s no need to belittle those who have. And yes, I’m well aware that
sharing a Youtube clip on Facebook doesn’t make me a social activist – and
that’s why I didn’t post it with the caption, “I’m sharing this video because
I’m a social activist”.
In short, it doesn’t matter whether you agree with the
Kony2012 campaign or not, but if you have nothing nice to say, maybe you should
say nothing at all. If you shared the video like me then I hope you don’t regret
it since the backlash began, because there’s no shame in caring about the
issues that it raises. Anything or anyone that captures the public’s
imagination, from Kony2012 to Lady Gaga, is going to suffer a backlash – c’est
la vie. The shame lies in allowing the mob to influence which side of the fence
you sit on.
I'm sure a great deal of people reading this will disagree with me, so please feel free to post a comment down below (no need to leave your name).
I'm sure a great deal of people reading this will disagree with me, so please feel free to post a comment down below (no need to leave your name).







